Post Views:
2

CHAPTER ONE

1.1   BACKGROUND OF THE STUDY

        Social media as sources of communication
and connection across the world. It tends to improve the psychology of event
and motivational traits swings among every socialized individual. This is
implemented through communication.

        Communication is a basic human need and
for that reason, man has always found a means of meeting those needs. The media
which is an umbrella term for various means of communication has show case an
integral part of human around and across the world. The weakness of not being
able to communicate to large audience led to the development of mass media in Nigeria such as
writing the earliest forms of personal media, speech and gestures has the benefits
of being easy to use and did not necessarily need complex technology.

 The development of communication technologies have profound the role of the media in the society has being more significant. Also in relevant to cultural and civilized education. According to “John Dewey” the role of media is for education has opines which “James Ages and Walter” also highlighted the function of the media as a source of trapping information around the globe. Also as a means of entertainment.

        However,
it’s a form of electronic communication which facilitates interaction based on
certain intervals and characteristics. Social media is a medium for social
interaction using highly accessible and scalable publishing techniques. Social
media uses water base technologies to transform and broadcast media monologues
and social dialogues.

It
supports the demo cratization of knowledge and information and transforms
people from content consumer of new media and according to “Dammy Shea” in the
Huffington post accessed 20^th June 2012 have become the highest
activity on the internet. The rapid growth of social media activities that has
been observed over the last two to three years is in distractive of its entry
into main stream culture and its integration on the daily lives of many
individuals.  

 In parallel with this, social media have also gained considerable attention form the academic and business world. The new technology has led the types of media and their ability to use disuse of the communication and connection. Also gratification and crowd sourcing as engagement techniques for human right organization.

        Mass media have become part of the
society even so much as the fin additional media in all parts of the world. In
few years the term “new media” might not be very suitable because these forms
are becoming part of out daily lives and the fusion with traditional media
could be referred to has alternative media some theories which apply to
traditional media might apply to new media as well, humanity has always lived through
times of great change. Every age it has passed through has been on beliefs and
new technologies, responding to the needs of individuals anxious to adjust to
new forms of socialization.

        In view of this social media are
believed convergence between the social media are belied to be changing how
people use the mainstreaming media and roles described to them by their users.
Based on this the research is aimed at investigating how the social media are
interacting in the traditional one has the possible nurture of influence they
have on the media consumer.

 1.2  OBJECTIVES
OF THE STUDY       

        This
should intend to:

Examine
the importance of social media among Nigerian youths to be able to assist in the
smooth usage of newly impacts as well as the social media towards the
connectivity in the globe.

        The study also creates ideology to
explaining existing opportunities in the society by pronouncing the
relationship between the mass media and social media. The study also generates
observation of he users (mostly youths) of the social media on it prominent
activities and official benefits.

1.3   RESEARCH QUESTION

        For the purpose of this study, the
following research questions are formulated.

1. What is the nature of function (s)
   ascribed in the social media by Nigeria
   youths?
2. What influence dos the advert of
   social media have on the lives of tough?
3. Does the social media serves as
   substitute to the traditional mass media?
4. How does the social media attract
   youths to social activities and issues?
5. What measure should be put in place to
   ensure responsible usage of social media among Nigerian youths?
6. What is the nature of communication
   exchange among the social media users?

Related