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ABSTRACT
The first chapter contains the introduction; it was made known that advertising is one of the strategies devices for gaining acceptance.
Chapter two encompasses the literature review, it reveals the view of several authors about advertising and it gives further explanation on advertising and its relevance and should not be taken with levity hands in an institution because it helps to introduce a service and also increase the number of student.
The research methodology used for this project was explained in chapter three. Survey is the method used, it is a way of drawing up set of questions on various subject to which selected member of the population react on. The sample size used was 100 (indigene and student). Questionnaire was used in the data collection instrument which was used to obtain specific information about a problem.
The data presentation gives accurate analysis of the response to the item on the questionnaire. It explained that advertisement is effective for newly established institution.
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Advertising is one of the strategic devices for gaining acceptance for and monitoring an institution or organization in a competitive environment.
According to Bel-Molokwu (2002) stated that, the word advertising is derived from a latin word known as ‘ Advertere’ which means to draw attention. He further explained that advertising is perhaps better done for viewing its application- what it does, rather than what it is and how it does.
Bovee, 1992 P.7 define advertising as the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.
Meanwhile, Advance Learners English Dictionary defined advertising as the act of telling the publics about a product or services in order to encourage people to buy and to use it.
Advertising as being persuasive is primarily designed to convince the target audience of a certain product to change their attitude towards a product and to create a permanent awareness in the memory of an average consumer.
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