Abstract

“Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduates”, is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview.

The population of the study is 2,280 out of which 150 were purposively selected and sampled Data collected was analyzed in tables and simple percentages. The researcher recommended that marketers should understand that what consumers want in a product is satisfaction. The study enlightened female undergraduates more on hair relaxer products that suit their hair texture. Therefore manufacturers are encouraged to produce quality hair relaxer products bearing in mind that no consumer can go a second time for a product that fail to satisfy her. While advertising can help sell a product, it can do nothing to help a sub-standard one.

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