Abstract

This study was on influence of Cartoon on News Paper Readership Among Student. Three objectives were raised which included: To determine the relevance of cartoon, to determine the influence of cartoon on newspaper readership among student and to determine the  influence of cartoon on newspaper readership among students of university of Lagos Akoka. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from Study of University of Lagos Akoka. Hypothesis was tested using Chi-Square statistical tool (SPSS).

Chapter One – Objective of the Study

The Main Objective of the research is to proffer an appraisal on the influence of cartoon on newspaper readership among student; A case study of university of Lagos Akoka; The specific objectives include

1 To determine the relevance of cartoon.

2 To determine the influence of cartoon on newspaper readership among student.

3 To determine the  influence of cartoon on newspaper readership among students of university of Lagos Akoka.

Chapter Two – Literature Review

CARTOONS

The word ―cartoon according to blogs as searched from the internet via: (http//www.answers.com/topic/thehistoryofthecartoon), is often used as an umbrella term for a number of art forms consisting of drawings with or without words. Coming under this broad generalization are caricatures, cartoons, comic strips and animations. While the first three come under the print media, the last refers to drawing made lively through electronic process and, hence, possibly only in the television and film media Before the introduction of the term cartoon in its modern sense in the 19th century, satirical and humorous drawings of all kinds were referred to as caricatures. Today ―caricature‖ is used mostly to refer to distorted portraiture that emphasizes the characteristic traits of an individual; it may either stand on its own or form part of a cartoon. Beyond these central forms, the term cartoon has also been applied to comics, television and film animation, multi-frame jokes published in newspapers, continuity strips, graphic novels, humorous advertising, humorous book and magazine illustrations, and satirical puppetry

Chapter Three – Research Design

Research designs are perceived to be an overall strategy adopted by the researcher whereby different components of the study are integrated in a logical manner to effectively address a research problem. In this study, the researcher employed the survey research design. This is due to the nature of the study whereby the opinion and views of people are sampled. According to Singleton & Straits, (2009), Survey research can use quantitative research strategies (e.g., using questionnaires with numerically rated items), qualitative research strategies (e.g., using open-ended questions), or both strategies (i.e., mixed methods). As it is often used to describe and explore human behaviour, surveys are therefore frequently used in social and psychological research.

Chapter Four – Data Analysis

This chapter presents the analysis of data derived through the questionnaire and key informant interview administered on the respondents in the study area. The analysis and interpretation were derived from the findings of the study. The data analysis depicts the simple frequency and percentage of the respondents as well as interpretation of the information gathered. A total of eighty (80) questionnaires were administered to respondents of which only seventy-seven (77) were returned and validated

Chapter Five – Summary

It is important to ascertain that the objective of this study was to ascertain influence of Cartoon on News Paper Readership Among Student. In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing influence of Cartoon on News Paper Readership Among Student

References

Ahuja, B.N. & Chhabra, S.S. (2002). Principles and Techniques of Journalism. Delhi: Surjeet Publications.

Akinfeleye, R.A. (2003). Fourth Estate of the Realm or Fourth Estate of the Wreck: Imperative of Social Responsibility of the Press, Lagos: University Press.

Akinfeleye, R.A. (2007/2008). Health and Behavioural Change Communication for Development. Ibadan: Spectrum Books Ltd.

Bassey, N. ―Are Cartoonists People?‖ The Guardian, November 11, 1984, Page 7

Benson-Eluwa, V. (2003). Opinion research: Tool for Public Relations. Enugu: Virgin Creations Ltd.

Campbell, K. et al. (2000). Last Laugh. New York: Henderson Mullin. Constitution of the Federal Republic of Nigeria. (1999).Lagos: Federal Government Press.

Daramola, I. (2003). Introduction to Mass Communication. Lagos: Rutham Press Ltd.

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