Abstract

This research was undertaken to elicit the influence of sales promotions on consumer’s brand loyalty using uncle C.Y Bread as a case study. The project is divided into five chapter, chapter one introduces the topic, defines certain terms, stated the problems and the purpose of the study. It also contains the hypothesis. Chapter two reviewed some existing literatures that are relevant to the study. Chapter three deals with research methodology survey research design were employed. Two hundred (200) questionnaires were distributed to respondents in Obowo L.G.A. Chapter four analyzes all the questions in the questionnaires using simple percentages and chi-square wew used to test the hypothesis stated in chapter one. Chapter five discusses findings, conclusion and recommendations. Some of the findings are

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Disclaimer: This PDF Material Content is Developed by the copyright owner to Serve as a RESEARCH GUIDE for Students to Conduct Academic Research.
You are allowed to use the original PDF Research Material Guide you will receive in the following ways: 1. As a source for additional understanding of the project topic. 2. As a source for ideas for you own academic research work (if properly referenced). 3. For PROPER paraphrasing ( see your school definition of plagiarism and acceptable paraphrase). 4. Direct citing ( if referenced properly). Thank you so much for your respect for the authors copyright. Do you need help? Talk to us right now: (+234) 8111770269, 08111770269 (Call/WhatsApp). Email: [email protected]

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