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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Problem Statement
1.3 Research Questions
1.4 Research Objectives
1.5 Significance of the Study
1.6 Definition of Terms
1.7 Organization of the Study

Chapter 2: Literature Review
2.1 Theoretical Framework
2.2 Social Media Influencers and Consumer Behavior
2.3 Impact of Social Media Influencers on Brand Awareness
2.4 Influence of Social Media Influencers on Purchase Intent
2.5 Role of Social Media Influencers in Shaping Consumer Perception

Chapter 3: Research Methodology
3.1 Research Design
3.2 Population and Sampling Techniques
3.3 Data Collection Methods
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Overview of Selected Brands in Nigeria
4.2 Analysis of Social Media Influencers’ Impact on Consumer Behavior
4.3 Comparison of Results with Existing Literature
4.4 Implications for the Brands

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research

Project Summary:

The Impact of Social Media Influencers on Consumer Behavior: A Case Study of Selected Brands in Nigeria

The use of social media influencers has become increasingly popular in marketing strategies, particularly in the consumer goods industry. This study aims to explore the impact of social media influencers on consumer behavior, specifically focusing on selected brands in Nigeria.

In Chapter 1, the introduction provides an overview of the research topic, stating the problem statement, research questions, objectives, and significance of the study. The chapter also defines key terms and outlines the organization of the study.

Chapter 2 reviews relevant literature on social media influencers and consumer behavior. Theoretical frameworks are discussed, along with the impact of social media influencers on brand awareness, purchase intent, and consumer perception.

Chapter 3 details the research methodology, including the research design, population, sampling techniques, data collection methods, and data analysis techniques used in the study.

Chapter 4 presents the discussion of findings, analyzing the impact of social media influencers on consumer behavior for selected brands in Nigeria. The results are compared with existing literature, and the implications for the brands are discussed.

In Chapter 5, the conclusion and summary provide a recap of the findings, offering recommendations for future research in this area. Overall, this study contributes to the understanding of the role of social media influencers in shaping consumer behavior in the Nigerian market.

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