THE ROLE OF MASS MEDIA IN ENHANCING FREE AND FAIR ELECTION IN NIGERIA – Blazingprojects.com – Complete Project Material

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CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND INFORMATION
The political culture and structure of elections in Nigeria have been fraught with violence. This has, in a way or another, informed the role of the mass media in using several of its programmes for the enlightening of both the electorate and members of political parties, in regards to the necessity of addressing factors inducing political violence and the act itself, before, during and after elections.
In the light of this, a report by the Human Rights Watch (April and May 2007-20011, 12) claims that virtually all elections held since Nigeria‟s independence till the 2011 general elections have been riddled with political violence, fraud, assassination, ballot stuffing, and kidnapping by political thugs. As such, Onwudiwe and Berwind-Dart (2010) identify the varying complex political issues that Nigerians and the Independent National Electoral Commission (INEC) have to address if the country is to witness the conduct of a free and fair election. Against this backdrop, both the mass media and some other interested organizations have embarked on national campaigns to sensitize the electorates to the compulsive need to refrain from all formats of political violence during and after electioneering periods; an approach believed, if painstakingly adhered to, would enhance free and fair elections in Nigeria.
The foregoing notwithstanding, INEC is yet to successfully conduct any peaceful election within the polity. As such the 2007 elections that the Maurice Iwu led INEC organized turned out as a complete letdown, and was seriously criticized by both local and foreign media; even as the international community acerbically regarded the election as high level of fraud and rigged election.
Given the attendant flaws, late President Musa Yar‟adua called for and inaugurated an Electoral Reform Act in 2010, through the collaboration of a nominating committee, chaired by Justice Uwais and the National House of Assembly, both of which took turn to consider the issue of free and fair elections in Nigeria. In spite of this, the panel could not present a positive consequence. This thus led to the emergence of Professor Attairu Jega as the new INEC chairman, and was saddled with the responsibility of ensuring that the 2011 general election was not only peaceful, but free and fair. And for this arduous venture, President Goodluck Jonathan, in an acting capacity, released about 84billion naira to INEC .In the light of this, one realizes that the socio-economic and politico-diplomatic gamut‟s of the polity needs complete overhaul; a situation that made Anaeto and Anaeto (2010, 34) to insist that African countries have seriously witnessed many serious challenges in the socio-cultural politico-economic, and developmental dimensions of their existence. As such, the varying dimensions of insurgency and the attendant insecurity cannot be excused within Nigeria.
An interesting fact however is that the mass media within Nigeria have been up and doing; particularly as concerns the discharge of the necessary ethical standard thus, they seriously engage in informing;, educating and entertaining, as conventionally required of them; and in the persuasion of the bulk of the masses towards the sustenance of the existing relative peace and stability within the country‟s confines. A graphic manifestation of this was during the 2011 general elections when the mass media served the purpose of transmitting the election results of the voting in each state of the country immediately as such results were turned in. Thus, the mass media assisted in the curbing of the electoral violence, which was the fallout of the numerous anomalies perpetrated during the elections.
1.2 STATEMENT OF PROBLEM
Interaction with people and the dissemination of information are requisite for the proper functioning of every political system and/or society. Such information, meant to broaden the knowledge of the populace, could be accessed directly or indirectly through sources such as other individuals and groups with which such a person might have handsome levels of interaction. More so is the crucial role of the mass media (print or electronic) through which vital information circulates within the global system..Beyond serving as an adequate conduit for the dissemination of tangible information, particularly from the government to the citizens, some other important functions of the media, as Ayeni and Akeke (2008) argue, incorporate.
a. enlightening both the government and the mass of the citizens about significant developments within the society in a clear and accurate manner that would enable them to make informed policies and choices as the case may be; and………………

1.3 OBJECTIVES OF STUDY
The broad objective of this study is to investigate the role of the mass media in achieving a free and fair election in Nigeria. The specific objectives of the study are to:
a. Examine the approaches that the mass media adopt in providing the public with necessary
Political information;
b. Identify the extent to which the mass media could get involved in political reporting; and
c. Analyze the contributions of the mass media to the conduct of a free and fair election in Nigeria.
1.4 RESEARCH QUESTIONS
This study seeks to provide answers to the following questions:
a. What do you regard as the role of the mass media in politics?
b. In your opinion, how can the mass media enhance a free and fair election?
c. What strategy should the mass media adopt in order to provide appropriate political
information to the public?
d. How would you regard the involvement of the media in political reporting?
e. Is there any significant relationship between media contents and mass mobilization for participation in electoral processes?

1.5 RESEARCH HYPOTHESIS
A hypothesis is an idea or explanation for something that is based on facts but which has not yet been proved. The more explicit and focused a research is, the easier it is to develop a hypothesis from it. A hypothesis formulates a relation, which then will be tested empirically.
To focus the study more sharply, the following hypotheses are meant to be tested:
H1- the mass Media plays a major role in enhancing free and fair election in Nigeria.
H0- the mass Media does not play major role in enhancing free and fair election in Nigeria
H1- the constant intrusion of the Nigerian government in the government owned media serves as
Serious impediment to objective media reporting of free and fair elections in Nigeria
H0- the constant intrusion of the Nigerian government in the government owned media does not
Serve as inhibition to objective media reporting in the country
H1- the commercial interests of private owned media in Nigeria serve as limitation to objective
Reporting of free and fair elections in Nigeria
H0- the commercial interests of private owned media in Nigeria enhance objective media
Reporting of free and fair elections in Nigeria
1.6 SIGNIFICANCE OF STUDY
The study is an attempt to evaluate the role of the mass media in deepening the experience of free and fair elections in Nigeria. This work is of immense relevance to the mass of the Nigerian population; this becomes so since it assists in educating the citizenry on the major roles the mass media either play or can play in enhancing free and fair elections. More so, the study is useful to the Nigerian government and its institutions, particularly the Independent National Electoral Commission (INEC) that is saddled with the conduct of elections, by presenting tangible them with tangible information as regards the impact that the mass media brings to bear on elections and electioneering processes.

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