Abstract

The major thrust of this work is to raise the impact of advertising strategies and tactics in promoting Ariel detergent in Delta State. This work is divided into five chapters, using the survey method coupled with questionnaire. This work is aimed at solving the problem of how and what strategies and tactics to communicate with different demography of audiences of the Ariel detergent and the appropriate media to use. Respondents admitted that Ariel detergent influence their decision buying habit. Also, people admitted that Ariel detergent perform as advertised. Television and billboard has remained the most influential media for dissemination of Ariel detergent campaign as it attracted larger audience including the illiterates. It is recommended that company can also increase the customer’s ability to buy Ariel detergent by considering the culture and social class of the user.

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