[ad_1] AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on…
Read More[ad_1] THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is much more diverse than either personal selling or…
Read More[ad_1] ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project…
Read More[ad_1] IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ALL STATES TRUST BANK PLC) ABSTRACT The study focuses on the impact of effective public relations…
Read More[ad_1] ADVERTISING AS A POWER TOOL FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of…
Read More[ad_1] THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc…
Read More[ad_1] A Study On The Role Of Advertising In Tourism Development ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace…
Read More[ad_1] THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This…
Read More[ad_1] Attitude Of Consumers Towards Public Utilities (A Case Study Of Nepa, Enugu Metropolis ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning…
Read More[ad_1] APPRAISAL OF ASSET VALUATION AS A TOOL FORMARKETING BUSINESS ABSTRACT The success or failure of any business depends largely on the marketing function. It also provides a vital interface between the organization and its…
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