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Author: Elizabeth

Elizabeth

Advertising As Complimentary Tool In Marketing Of Aluminum Kitchen Ware – Complete project material

[ad_1] ADVERTISING AS COMPLIMENTARY TOOL IN MARKETING OF ALUMINUM KITCHEN WARE (A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY The marketing activities of an organization is guided by…

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Achieving Customer Satisfaction In A Multinational Company – Complete project material

[ad_1] ACHIEVING CUSTOMER SATISFACTION IN A MULTINATIONAL COMPANY (A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers.…

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Study Of Effective Distribution Channel, Its Evaluation And Importance On Manufacturing Goods – Complete project material

[ad_1] A STUDY OF EFFECTIVE DISTRIBUTION CHANNEL, ITS EVALUATION AND IMPORTANCE ON MANUFACTURING GOODS CHAPTERONE INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding,…

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Enhancing The Sales Of Consumers Goods Using Marketing Segmentation – Complete project material

[ad_1] ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION (A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0      INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude…

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Application Of Marketing Concepts In Manufacturing Industry – Complete project material

[ad_1] APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals…

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Analysis Of Promotion Mix As Tools Of Marketing Communication – Complete project material

[ad_1] ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet…

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An Evaluation Of The Cost Of Packaging And Its Implication On The Profitability Of An Organization – Complete project material

[ad_1] AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATION ON THE PROFITABILITY OF AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies…

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An Appraisal Of Advertising As A Tool For Promoting Sales Of Soft Drinks – Complete project material

[ad_1] AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)  CHAPTER ONE         INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one…

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Effect Of Physical Distribution On Organisational Performance – Complete project material

[ad_1] EFFECT OF PHYSICAL DISTRIBUTION ON ORGANISATIONAL PERFORMANCE (A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so…

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Effect Of Retailing Strategy On Organizational Performance – Complete project material

[ad_1] EFFECT OF RETAILING STRATEGY ON ORGANIZATIONAL PERFORMANCE (A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the…

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