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Category: Marketing

THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. ·…

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CONTACT US THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED) MARKETING Project Topics – Complete Project Material

[ad_1] CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has…

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THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOR (A CASE STUDY OF HARDIS AND DROMEDAS) MARKETING Project Topics – Complete Project Material

[ad_1] THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOR (A CASE STUDY OF HARDIS AND DROMEDAS) ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and…

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THE IMPACT OF SALES PROMOTION ON THE SALES OF SOFT DRINKS IN NIGERIA (A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was…

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EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS (A CASE STUDY OF ROYALUX BY HARDIS AND DROMADES LIMITED IN ENUGU STATE) MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. –                      To determine the…

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THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU) MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To…

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IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT             Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc.             Recently,  7-up bottling company Plc reemerged in the scene to compete with the…

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THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS) MARKETING Project Topics – Complete Project Material

[ad_1]   CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY           Cost control is a vital instrument for the survival of any business organization.  The aim of this work the impact of cost control in a Brewing…

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THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU) MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this…

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AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT IN ENUGU STATE MARKETING Project Topics – Complete Project Material

[ad_1] ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state within the period 2004 – 2008, was carried of…

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