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Category: Mass Communication

INFLUENCE OF ESBS RADIO ON THE ECONOMIC EMPOWERMENT OF AGBANI COMMUNITY IN ENUGU STATE

Abstract This study is aimed at finding out hoe ESBS Radio has helped in the economic empowerment of Agbani community and to find out the possible ways to improve the economic standard of the dwellers…

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INFLUENCE_OF_COMMUNITY_RADIO_IN_AGRICULTURAL_DEVELOPMENT_IN_ENUGU_STATE.

CHAPTER ONE INTRODUCTION 1.1 Background of the Study In every society we find ourselves, the need for the rules to reach out improve the standard of the ruled is imperative. The system must rely upon…

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INFLUENCE OF AFRICAN INDEPENDENT TELEVISION AS A WATCHDOG AGAINST CHILD ABUSE AND LABOUR WITH A PARTICULAR FOCUS TO CHILD TRAFFICHING (A STUDY OF GARIKI RESIDENTS OF ABUJA METROPOLIS)

Abstract The aim of this study was to analyze the Influence of African Independent Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study made use of…

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INFLUENCE_OF_ADVERTISING_MESSAGES_ON_CONSUMER_PATRONAGE_OF_ARIEL_DETERGENT

CHAPTER ONE INTRODUCTION 1.1 Background of study. The Nigerian electorate in recent years has been intensely individualistic groups. Hence political parties usually confront pro-found cultural differences given the cultural structure of the Nigerian electorate. Independent…

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INFLUENCE OF ADVERTISING MESSAGES ON CARITAS UNIVERSITY UNDERGRADUATES’ PATRONAGE OF GOODMORNING CORNFLAKES

Abstract The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its…

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IMPACT_OF_TOP_RANK_HOTELS_PROFITABILITY_THROUGH_ADVERTISING_IN_N.T.A._ENUGU.

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates…

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Impact of Television Advertising on Etisalat Market Audience (A Study Of Owerri Metropolis, Imo State)

ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into…

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IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS IN ENUGU METROPOLIS

Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw…

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IMPACT OF SOCIAL MEDIA ON STUDENTS ACADEMIC PERFORMANCE (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA)

Abstract The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was…

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IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM (A STUDY OF JOURNALISTS IN MAKURDI METROPOLIS)

Abstract The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn…

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