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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Problem Statement
1.3 Research Questions
1.4 Significance of the Study
1.5 Definition of Key Terms
1.6 Structure of the Study

Chapter 2: Literature Review
2.1 Overview of Customer Relationship Management (CRM)
2.2 Importance of CRM in Banking
2.3 CRM Strategies in Banking Industry
2.4 Challenges in Implementing CRM in Banking
2.5 Best Practices in CRM Implementation

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Technique
3.4 Data Analysis Methods

Chapter 4: Discussion of Findings
4.1 Overview of CRM Implementation in Banking
4.2 Analysis of CRM Strategies in Banking Institutions
4.3 Evaluation of Challenges Faced in Implementing CRM
4.4 Comparison of Best Practices in CRM Implementation

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research
5.4 Implications for Banking Industry

Project Overview:

Customer Relationship Management (CRM) plays a crucial role in the banking industry as it helps banks to build and maintain strong relationships with their customers. In today’s competitive market, banks are constantly looking for ways to differentiate themselves and attract and retain customers. CRM technology enables banks to manage customer interactions, analyze customer data, and improve customer satisfaction.

This final year project aims to explore the significance of CRM in the banking sector and examine the strategies and challenges faced by banks in implementing CRM. The study will also investigate best practices in CRM implementation in the banking industry.

Through a thorough literature review, the project will provide an overview of CRM, its importance in banking, and the various strategies and challenges associated with CRM implementation. The research methodology will involve collecting and analyzing data from various banking institutions to assess their CRM practices.

The discussion of findings will present an analysis of CRM implementation in banking, evaluate CRM strategies, and identify challenges faced by banks. The project will also compare best practices in CRM implementation to provide recommendations for the banking industry.

In conclusion, the project will summarize the findings, draw conclusions, and offer recommendations for future research and the implications for the banking industry. This project aims to contribute to the body of knowledge on CRM in the banking sector and provide valuable insights for banking professionals and researchers.

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