ABSTRACT

This study investigates the determinants of the effect of consumer behaviour on insurance business in Nigeria.  It analyze the interpretation of data collection from respondents.

The research questionnaire were draw to get  data from banking, civil service, self employed, married/single and divorced.  The result of the questionnaire were used for positive correlation co-efficient which means that consumer perception about risk influences the desire to buy insurance.

The study recommends the price of insurance significantly  affect the proportion of income spent on insurance consumers.

TABLE OF CONTENT

                                                                            Pages

Title Page                                                                         i

Certification                                                                     ii     

Dedication                                                                       iii

Acknowledgment                                                              iv

Abstract                                                                           v

Table of contents                                                              vi

CHAPTER ONE

1.0   Introduction                                                             1-4

1.1   Statement of the problem                                         4-6

1.2   purpose of study                                                      6-7

1.3   Research question                                                    7-8

1.4   Research hypothesis                                                8-9

1.5   Significance of the study                                           9-10

1.6   Scope of Study                                                         10-11

1.7   Limitation of the Study                                             11-12

1.8   Definition of Terms                                                   13

        References

CHAPTER TWO:      LITERATURE REVIEW

2.0   Introduction                                                             14-15

2.1   Historical Background of Insurance in Nigeria          15-16

2.2   Characteristics in Insurance Science                        16-19

2.3   Role of Insurance in an Economic Redeployment1    19-22

2.4   The Concept of Consumer Behaviour                        22-23

2.4.1 Consumer Buying Decision Process                         23-28

2.4.2 Determinants of consumer Behaviour                     28-25

2.4.3 Factors Affecting Consumer Behaviour                    35-36

2.5   The Buying Decision Making Unit                           36-40

2.6   Bases for Market Segmentation                               41-42

2.7   Factors Contributing to Buying Behavior of

        Insurance in Nigeria                                                 42

        References

CHAPTER THREE: Research methodology

3.0   Introduction                                                             47-48

3.1   Research                                                                  48

3.2   Restatement of Research Question                           48-49

3.3   Restatement of Research Hypothesis                        49-50

3.4   Research Design                                                      50-51

3.5   Research of the Study                                              51

3.6   Research Instrument                                                51-52

3.7   Data Analysis                                                           52

        References                                                               53

CHAPTER FOUR:    Data Analysis and Interpretation

4.0   Introduction                                                             54

4.1   Analysis 1 Demographic Information                        55-59

4.2   Analysis 11                                                              59-66

4.3   Testing of Hypothesis                                               66-73

        References                                                               74

CHAPTER FIVE:      Summary of Findings, Recommendations and Conclusion

5.0           Summary of Findings                                       75-76

5.1           Recommendations                                            76

5.1.1        Aggressive Awareness                                       76-77

5.1.2        Improved Economic Situation                           77

5.1.3        Improved Claims Management                         77

5.1.4        Introduction of Micro-Insurance Products         77

5.1.5        Aggressive Marketing Strategies                       77-78

5.1.6        Improved Technological Innovation                  78

5.2           Conclusion                                                       78

5.3           Suggestions for Further Studies                       78

                Bibliography

                Questionnaire