1.1 BACKGROUND OF THE STUDY

Financial services are the wide range of services rendered by the bank which include the primary operations of Accepting deposits from customer, providing credit facilities, Sales of investment products like mutual funds Etc. Regulation are the official rule which guide and govern the conduct of business and the sale of product and services formulated by government or industry firms to achieve a set aim and objective (Chris, 2003). The essence of financial regulation is to compel financial institution to align their products and services within the banking legal framework; and to protect investors and depositors from the exploitation by financial institutions. The regulation views financial service as a matter of public interest even though the banks must make profit. The research therefore seek to investigate the effects of financial services marketing and banking regulation.

STATEMENT OF PROBLEM

The banking sector had for several years suffered from deep crisis of gross mismanagement and insufficient fund to meet customer obligations and still make profit. Consequently the banking crises in 2008 was found to be caused by large inadequate disclosure and transparency and sudden capital inflows ,macroeconomic instability, lack of investor and consumer sophistication ,major failures in corporate governance at banks, uneven supervision and enforcement, unstructured governance & management processes at the CBN; critical gaps in the regulatory framework and regulations, and weaknesses in the business environment (CBN, 2012).In view of the challenges which confront the banking sector; reforms implemented by the CBN from 2004 when it rolled out the consolidation of banks policy has not yielded significant effect as to propel growth and stability in the sector and that of the Nigerian economy.

Consequently the problem confronting the research is to proffer an appraisal of the Effects of financial services marketing and banking regulation.

1.2 Objectives of the Study

To determine the Effects of financial services marketing and banking regulation.

Financial services are the wide range of services rendered by the bank which include the primary operations of Accepting deposits from customer, providing credit facilities, Sales of investment products like mutual funds Etc. Regulation are the official rule which guide and govern the conduct of business and the sale of product and services formulated by government or industry firms to achieve a set aim and objective (Chris, 2003). The essence of financial regulation is to compel financial institution to align their products and services within the banking legal framework; and to protect investors and depositors from the exploitation by financial institutions.

1.4 Research Questions

What is the Effects of financial services marketing and banking regulation

1.5 Significance of the Study

The study shall proffer the Effects of financial services marketing and banking regulation.

The banking sector had for several years suffered from deep crisis of gross mismanagement and insufficient fund to meet customer obligations and still make profit. Consequently the banking crises in 2008 was found to be caused by large inadequate disclosure and transparency and sudden capital inflows, macroeconomic instability, lack of investor and consumer sophistication ,major failures in corporate governance at banks, uneven supervision and enforcement, unstructured governance & management processes at the CBN; critical gaps in the regulatory framework and regulations, and weaknesses in the business environment (CBN, 2012). In view of the challenges which confront the banking sector; reforms implemented by the CBN from 2004 when it rolled out the consolidation of banks policy has not yielded significant effect as to propel growth and stability in the sector and that of the Nigerian economy. Regulation are the official rule which guide and govern the conduct of business and the sale of product and services formulated by government or industry firms to achieve a set aim and objective (Chris, 2003). The essence of financial regulation is to compel financial institution to align their products and services within the banking legal framework; and to protect investors and depositors from the exploitation by financial institutions. The regulation views financial service as a matter of public interest even though the banks must make profit.

1.6 Research Hypothesis

Ho The Effects of banking regulation on financial services marketing is low

Hi The Effect of banking regulation on financial services marketing is high

1.7 Scope of the Study

The study focuses on the appraisal of the Effects of financial services marketing and banking regulation

1.8 Limitations of the Study

The study was confronted by some constraint including logistics and geographical factors.

1.9 Definition of Terms

BANK DEFINED

The bank is a financial institution which accept deposit from the customer and grants credit and other financial services. Primary operations of Accepting deposits from customer, providing credit facilities, Sales of investment products like mutual funds Etc.

FINANCIAL SERVICES DEFINED

Financial services are the wide range of services rendered by the bank which include the primary operations of Accepting deposits from customer, providing credit facilities, Sales of investment products like mutual funds Etc.

REGULATION DEFINED

Regulation are the official rule which guide and govern the conduct of business and the sale of product and services formulated by government or industry firms to achieve a set aim and objective (Chris, 2003). The essence of financial regulation is to compel financial institution to align their products and services within the banking legal framework; and to protect investors and depositors from the exploitation by financial institutions. The regulation views financial service as a matter of public interest even though the banks must make profit

CBN DEFINED

This is the apex bank of the country which is owned by government and which regulate the activities of commercial banks and other financial institution in the country.

REFERENCES

Chris O., (2003). Financial Regulation in Nigeria and Challenges of the West African Monetary Zone. Seminar on the Issues in Financial Institutions Surveillance in Nigeria. Publication of CBN Training Centre, Lagos. No.3, pp.100-111.

Davis, K. and Harper, I., (Ed.), 1991. Risk Management in Financial Institutions. Allen and Unwin, Melbourne.

Financial Regulations and the Nigeria’s Banking Sector *Corresponding Author: Umar Muhammad Gummi 13|Page