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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Objective of the Study
1.3 Limitation of Study
1.4 Scope of Study

Chapter 2: Literature Review
2.1 Overview of Customer Loyalty in Banking
2.2 Factors influencing Customer Loyalty in Banking
2.3 Theoretical Framework
2.4 Previous Studies on Customer Loyalty in Banking

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis

Chapter 4: Discussion of Findings
4.1 Data Presentation
4.2 Analysis of Results
4.3 Comparison with Previous Studies
4.4 Implications for Banks

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research

Project Overview

Title: Factors influencing customer loyalty in banking

Introduction:
Customer loyalty is one of the key factors for the success of any business, especially in the banking industry. With increasing competition and changing customer preferences, it has become crucial for banks to understand the factors that influence customer loyalty. This project aims to explore the various factors that affect customer loyalty in banking and provide recommendations for banks to improve their customer retention strategies.

Objective of the Study:
The main objective of this study is to identify and analyze the factors that influence customer loyalty in the banking sector. Specifically, the study aims to:
1. Understand the concept of customer loyalty in the banking industry
2. Identify the key factors that influence customer loyalty in banking
3. Analyze the impact of these factors on customer loyalty
4. Provide recommendations for banks to improve customer loyalty

Limitation of Study:
As with any research project, there are some limitations to this study. Some of the limitations include:
1. The study is limited to a specific geographical area and may not represent the entire banking industry.
2. The findings of the study may be influenced by the participants’ bias or subjectivity.
3. The study may not consider all possible factors that influence customer loyalty in banking.

Scope of Study:
This study will focus on factors such as customer satisfaction, trust, service quality, loyalty programs, and technology adoption that influence customer loyalty in the banking sector. The study will be conducted through surveys and interviews with customers of various banks to gather their opinions and preferences.

Overall, this project aims to provide valuable insights into the factors influencing customer loyalty in banking and offer recommendations for banks to enhance their customer retention strategies. By understanding these factors, banks can better serve their customers and build long-term relationships with them.

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