[ad_1] CHAPTER ONEINTRODUCTION Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means.…
Read More[ad_1] CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYGraphic presentations have a powerful impact on a viewer’s attitude, and this impact cannot be created by text alone. In a newspaper context, the presence of a photograph will…
Read More[ad_1] ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research…
Read More[ad_1] Abstract The study seeks to investigate the influence of mobile phone usage on conventional tools by undergraduate students of Delta State University Abraka. The study adopted Technology Acceptance Model as theory. The survey design…
Read More[ad_1] ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the…
Read More[ad_1] ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the…
Read More[ad_1] Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Justification of the study 1.6 Significance of the study 1.7 Scope and limitation of the study 1.8 Definition…
Read More[ad_1] 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study…
Read More[ad_1] Abstract This study investigates scholars’ perception of news commercialization on broadcast media content. The following objectives were used: To ascertain the perception of Journalist on News Commercialization, to examine the extent to which news…
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