[ad_1] Abstract The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers…
Read More[ad_1] Abstract Radio is a primary communication medium to reach out to a largest segment of the population in Africa and in Nigeria in particular due to its flexibility. It is argued that radio constantly…
Read More[ad_1] Abstract The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory…
Read More[ad_1] Abstract The study examined the role of public relations in enhancing peace in higher institutions particularly in Osun State Polytechnic, Iree. Public relations has remained a powerful tool in building and maintaining mutual understanding…
Read More[ad_1] Abstract This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with a focus on the residents of Boripe local government area of Osun state. It is evident from…
Read More[ad_1] Abstract The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement…
Read More[ad_1] CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Political participation is a process through which individuals or groups of citizens get involved in designing representative decision- makers to enhance an effective governance and…
Read More[ad_1] CHAPTER ONE 1.0 Introduction 1.1 Background of the Study It is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from…
Read More[ad_1] CHAPTER ONE1.0 Introduction1.1 Background to the StudyTruth is either nailed to a bleeding cross, or it dons a variegated cloak. That is the nexus between the ‘brown envelope’ syndrome and the cancer of corruption.…
Read More[ad_1] 1.2 STATEMENT OF THE RESEARCH PROBLEM The research x-ray the problems and prospects of private media management with a particular reference to a single private broadcast media using African Independent Television. No doubt to…
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