[ad_1] CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38)…
Read More[ad_1] A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY (A CASE STUDY OF CONSOLIDATEN BERWERIES PLC) ABSTRACT This project which is a modest attempt to study the distribution system in the brewery…
Read More[ad_1] ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique…
Read More[ad_1] CHAPTER ONE 1.0 INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the sales…
Read More[ad_1] ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study…
Read More[ad_1] ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the…
Read More[ad_1] ABSTRACT Ergonomics specification is an effective approach to reducing the number and severity of these work-related injuries. Ergonomics specification is the practice of designing equipment, work tasks and work environments to conform to the…
Read More[ad_1] ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling…
Read More[ad_1] ABSTRACT Management in all ramifications has been noted as a critical and indispensable element in all organizations. Nevertheless, public enterprises are in dilemma of some management constraints, which tend to hinder their goals and…
Read More[ad_1] ABSTRACT This research was carried to find out the “marketing of hotel service in Enugu metropolis” using Mac Davos hotel ltd Enugu as our case study. we tried to find out the advertising strategies…
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