[ad_1] ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this…
Read More[ad_1] THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which…
Read More[ad_1] THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT INDUSTRY. (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects…
Read More[ad_1] EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR DRESSING SALOON IN ENUGU METROPOLIS (A CASE STUDY OF AFTER 8 SALOON) ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in…
Read More[ad_1] PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA – A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing…
Read More[ad_1] Promotion As A Strategic Instrument In The Sales Of Malt Drinks (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc.…
Read More[ad_1] PROBLEMS AND PROSPECTS OF QUALITY CONTROL IN MANUFACTURING FIRMS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and…
Read More[ad_1] PRODUCT PLANNING DISTRIBUTION AND MANAGEMENT (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY’S PLC, ENUGU. ABSTRACT Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before…
Read More[ad_1] THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and…
Read More[ad_1] THE IMPACT OF MARKETING INFORMATION SYSTEM ON SALES PERFORMANCE OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both…
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