[ad_1] APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0 Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals…
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Read More[ad_1] EFFECT OF RETAILING STRATEGY ON ORGANIZATIONAL PERFORMANCE (A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the…
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Read More[ad_1] Effect Of Total Quality Management On Manufacturing Sector’S Performance In Nigeria CHAPTER ONE INTRODUCTION 1.1 Background of the study The success of any organization is completely determined by the quality of services that they produce,…
Read More[ad_1] EFFECT OF INTERNET ADVERTISING ON CONSUMERS’ PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS) CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is…
Read More[ad_1] EFFECT OF FORWARD INTEGRATION ON MANUFACTURING INDUSTRY PERFORMANCE (A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance…
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