[ad_1] ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise…
Read More[ad_1] ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance…
Read More[ad_1] CHAPTER ONE 1.0 INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations…
Read More[ad_1] ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the…
Read More[ad_1] ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study…
Read More[ad_1] ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique…
Read More[ad_1] ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried…
Read More[ad_1] ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the research…
Read More[ad_1] ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a…
Read More[ad_1] ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis…
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