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IMPACT OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRAND BUILDING. A STUDY OF TRANSITION OF ZAIN TO AIRTEL – MASS COMMUNICATION Project Topics – complete project material

[ad_1] CHAPTER ONE INTRODUCTION 1.1. Background of the Study A critical part of brand building is communication and the most effective and productive way of managing this effort is through a concept called Integrated Marketing…

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IMPACT OF NIGERIAN TELEVISION AUTHORITY ENUGU COMMERCIALS ON CONSUMER DEMAND FOR MALTA GUINNESS – MASS COMMUNICATION Project Topics – complete project material

[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of Study Advertising is one of the most common strategies used to direct persuasive communication to target buyers and public. Achumba and Osuagwu (1994) quote the American Marketing Association…

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THE IMPACT OF BREATH-AWAY PROGRAMMES (CRBC-TV) ON CHILDREN AS RELATED TO SOCIAL BEHAVIORAL PROBLEMS IN NIGERIA MASS COMMUNICATION Project Topics – complete project material

[ad_1] CHAPTER ONE INTRODUCTION 1.1. Background of the study This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local…

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THE IMPACT OF BREATH-AWAY PROGRAMMES (CRBC-TV) ON CHILDREN AS RELATED TO SOCIAL BEHAVIORAL PROBLEMS IN NIGERIA MASS COMMUNICATION Project Topics – complete project material

[ad_1] CHAPTER ONE INTRODUCTION 1.1. Background of the study This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local…

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A STUDY ON THE IMPACT OF SOCIAL MEDIA ON THE LIFESTYLE OF YOUTHS. A CASE STUDY OF LAGOS STATE UNIVERSITY MASS COMMUNICATION Project Topics – complete project material

[ad_1] CHAPTER ONE 1.0            INTRODUCTION 1.1 BACKGROUND STUDY The speed of Internet has changed the way people receive the information. It combines the immediacy of broadcast with the in-depth coverage of newspapers making it perfect…

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A STUDY ON THE ROLE OF THE MEDIA IN MOBILIZING WOMEN FOR POLITICS IN NIGERIA MASS COMMUNICATION Project Topics – complete project material

[ad_1] CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Political participation refers to ‘citizen’s rights to influence public affairs (Hans Klein 2005). In line with this thought, political participation can be identified as those actions…

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ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION MASS COMMUNICATION Project Topics – complete project material

[ad_1] CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest…

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AGENDA SETTING IN NIGERIA NEWSPAPER AND CHALLENGES IN RURAL DEVELOPMENT MASS COMMUNICATION Project Topics – complete project material

[ad_1] Abstract This study investigated the extent to which the print media, and particularly the newspapers, faced the challenge of informing, educating and championing the rights of the people in rural development and environmental education…

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ANALYSIS OF THE ROLES OF RADIO IN IMPROVING THE EDUCATIONAL SYSTEM IN LAGOS STATE MASS COMMUNICATION Project Topics – complete project material

[ad_1] CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Radio has a long and productive history in development, particularly in non-formal education related to other development sectors such as health and agriculture. It has a…

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ASSESSMENT OF COMMUNICATION IMPACT OF BIG BROTHER NIGERIA MASS COMMUNICATION Project Topics – complete project material

[ad_1] CHAPTER ONE INTRODUCTION 1.1           BACKGROUND OF THE STUDY         The last decade has seen an explosion in both the popularity of reality television programming and the use of social net-working sites (SNS). Murray and Ouellette…

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