[ad_1] ABSTRACT This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo…
Read More[ad_1] ABSTRACT The reason of this study is to know the effectiveness and impact advertising play on the success of a business organization and to observe pit falls and to make necessary improvement on the…
Read More[ad_1] For many non-commercial organizations, public relations, whether to recruit volunteers, publicize an event, or commemorate organizational milestones, is a scary, if not foreign, task. In most situations employees at non-commercial organizations know their programmes,…
Read More[ad_1] CHAPTER ONEINTRODUCTION Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means.…
Read More[ad_1] CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYGraphic presentations have a powerful impact on a viewer’s attitude, and this impact cannot be created by text alone. In a newspaper context, the presence of a photograph will…
Read More[ad_1] ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research…
Read More[ad_1] Abstract The study seeks to investigate the influence of mobile phone usage on conventional tools by undergraduate students of Delta State University Abraka. The study adopted Technology Acceptance Model as theory. The survey design…
Read More[ad_1] ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the…
Read More[ad_1] ABSTRACT This study investigates the place of social media in the practice of public relations in Delta State University Abraka. The advent of social media in the practice of public relations has changed the…
Read More[ad_1] Abstract The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is…
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