[ad_1] ABSTRACT The purpose of this study was to determine the importance of branding in the marketing of Made in Ghana Shoes. The study specifically identified techniques of marketing made in Ghana Shoes, discovered the…
Read More[ad_1] CHAPTER ONE INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite difficult for a manager to plan effectively. Forecasting help managers by reducing…
Read More[ad_1] CHAPTER ONE 1.0 INTRODUCTIONOne element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for easy imports of printing technology. Made a vast difference…
Read More[ad_1] EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development…
Read More[ad_1] Abstract In most economy, the notion of scarcity and choices among resources tend to guide the order of business not to talk of the unexpected economic and financial crisis which hit even the most…
Read More[ad_1] Abstract This project work was conducted in standard insurance company Aba in order to find out the impact of advertising on the growth of small scale business. The project work consists of four research…
Read More[ad_1] Abstract In today’s highly competitive marketing environment, markers do not only stop at developing a good product pricing it attractively and making it readily available to the target customers, they must communicate it to…
Read More[ad_1] ABSTRACT The purpose of this study was to evaluate Social Media as a Vehicle for Effective Advertising. Specifically, the study will look to see if customers are aware of the transformational use of social…
Read More[ad_1] Abstract This research was undertaken to elicit the influence of sales promotions on consumer’s brand loyalty using uncle C.Y Bread as a case study. The project is divided into five chapter, chapter one introduces…
Read More[ad_1] Abstract Sales Promotion as a tool for increasing profitability in an Organizations’ provides Profitability to the customers in an organization. Literature from different researchers is also reviewed. The study is aimed at finding the…
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