[ad_1] CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the…
Read More[ad_1] CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept shares similar ideology with…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the…
Read More[ad_1] ABSTRACT This project is directed towards investigating what marketing concept entails, its use, and performance among small scale business because there seems to be insufficient knowledge of its use. A case study of Fast…
Read More[ad_1] CHAPTER ONE 1.0 INTRODUCTION In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful…
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