[ad_1] ABSTRACT This study examines the impact of peak milk television advertisement on consumer’s buying behaviour in Edo State. In handling the study, four (4) research questions were put forward and they includes; what are…
Read More[ad_1] ABSTRACT The Mass media in any society are regarded as the purveyors of national cultures which they transmit from generation to generation. One of the means through which this activity is carried out is…
Read More[ad_1] Abstract The study examines readers’ perception of newspapers political advertisement. Political campaigns go for projecting ideas, canvassing of support and exhibiting candidates and manifesto in publicity towards the objective. Publicity for rallies and campaigns…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background to the Study The term newspaper advertising refers to publicity made in the form of paper, newsprint on a daily or weekly basis. It also refers to a serial…
Read More[ad_1] ABSTRACT The study investigated the impact of advertising on media sustainability using the Guardian newspaper as case study, since newspaper depend revenue from advertisement to run the organization. The study adopted the gatekeeper theory…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Broadcast media holds substantial promise as a tool for reaching and persuading people to adopt new and healthier lifestyles. This has long been recognized…
Read More[ad_1] ABSTRACT When the researcher chose the topic: Impact of Nigeria Television Authority on the Economic development of Enugu metropolis, she was inspired to find out the extent (NTA) Nigeria Television Authority has contributed on…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of the Study The mass media, most especially television has become a part of our daily lives, and sources of information, education and entertainment have been described as…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY Cartoons are non verbal graphic communication channels that express the opinions, views and findings of a media organization. They are used to advance an opinion in funny…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising practice has a long history. Frank (2000.p,31) traced this history to as long ago as the creation of man and the sojourn in the…
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