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THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE – Complete project material

[ad_1] THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED  PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to…

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THE ADVENT OF MODERN COMMUNICATION GADGETS: IMPLICATIONS FOR NIGERIAN JOURNALISM – Complete project material

[ad_1] ABSTRACT The advent of modern communication gadget –implication for Nigerian Journalism.  The tittle of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care…

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MASS MEDIA AND THE MANAGEMENT OF HUMAN RIGHTS ABUSES IN NIGERIA – Complete project material

[ad_1] ABSTRACT From  all  indications,  it  has  become  obvious  that  the  mass media  has  a  great  role  to  play  in  the  management  of  human rights  abuse  in  Nigeria,  taking  into  cognizance  their  role  in  the society  which  includes  surveillance  of  the  society,  correlation  of the  various  ideas  and  transmission  of  the  various  interplay  of ideas  amongst  the  different  segment  of  society.  This  is  where the  mass media’s  role  comes  into  play.  In  that  they  (populace ) are  better  enlightened  about  their  rights  and  privileges  as citizens  of  Nigeria;  so  that    as  a  people  they  can  ultimately know  what  ought  to  be  and  what ought  not  to be. And  the  government  also  will  be  better  positioned  to  its  roles as  custodian  of  the  people  as  government  is  meant  for  the benefit  of   the  greater  good  of  the  people,  that  is  respecting the  rights  and  liberties  of  individuals  as  citizens  of  this  great country  Nigeria. Unless  and except  the  mass  media  lives  up  to  its  responsibilities, it  cannot  and  will  not  be  an  effective  tool  in  the  management of  human  right  abuse  in  Nigeria. Finally,  we  acknowledge  the  contribution  and  understanding  of the  members  of  the  group,  working  together  has  been  a wonderful  experience  and  for  every  other  person  who contributed  one  way  or  other,  God  bless  you  all.  Amen. CHAPTER  ONE INTRODUCTION 1.1   BACKGROUND  OF  THE  STUDY The  political  entity  called  Nigeria  has  continued  since independence  under  one  form  to  the  other.  Especially  with military  rulers  who  have  had  to  be  rule  through  decrees  thus suspending  the  constitution  that  guarantees  the  citizenry  their fundamental  human  rights. It  there  makes  it  obvious  that  the  basis  for  government,  which is  for  the  ultimate  good  of  the  people,  is  defeated  when  their  rights  are  not  guaranteed.  And  indeed  authoritarian  rule  has  not helped  human  right issues,  as  abuse  has  been  recorded  time and  again  even  in  the  mass  media  bizarre manner. This  is  where  the  mass  media  comes  into  focus ,  as  through  it, the  government  and  the  governed  are  better  be  informed  about their  various  privileges  and  limitation  as  it  is  entrenched  in  the constitution  of  the  federal  republic  of  Nigeria,  albeit  only  under a  democratically  elected  government. The  mass  media  serves  as  the  cornerstone  of  any  progress  in the  society  both  economically  and  politically.  And,  because  it serves  as  an  essential  ingredients  in  the  successful  management of  human  right  abuse  all  over  the  world.  It  is  therefore  that their  role  as  societal  watchdogs  should  not  be  abandoned  for some  mundane  issue. For  a  society  that  it’s  citizens  cannot  be  guaranteed  the protection  of  their  fundamental  human  rights  cannot  be  said  to be  free  in  the  real  sense  of  the  word. The  mass  media  has  always  been  a  channel  through  which human  right  abuses  has  been  exposed  to  the  public.  But  there are  times  human  right  abuses  have  been  quite  intractable  for the  mass  media  to  manage  either  due  to  tribal  or  religious sentiment  or outright  ownership  interference.  In  such  cases,  the citizens  whose  rights  have  been  abuses  are  unfortunately  given the  short  end  of  the  stick.  The  mass  media  should  be  able  to effectively  manage  the  issues  of human  right  abuses  as  they unfold  in  the  society.  Considering  the  fact  that  they  most  times set  the  agenda  for  public  discourse.  They  should  in  the  process to  be  able  distinguish  what  should  be  known  and  what  should not  be  known. Expect  in  that  case,  they  want  to  leave  the  role  of  agenda setting  to  the  government;  which  is  this  case  means  that  the people  are  indolent  and as  Plato  stressed  “they  look  up  to  the leaders  of  the  state  to  say  what  goes”.  Despite  the  inability  of the  mass  media  to  at  times  manage  human  right  abuses  in Nigeria,  they  have  at  other  times  pre – empted     the  activities of  human  right  groups  in  the  past,  thus,  leading  to  clampdown on  members  of  the  groups. 1.2       STATEMENT  OF  THE  RESEARCH  PROBLEM The  management  of  human  right  abuses  by  the  Nigerian  mass media  is  what  is  being  looked.  The  main  thrust  of  this  research is  to  bring  to  the  fore  the  role  of  the  various  variables   in  the proper  management  of  human  right  abuses. The  issues  of  political  human  right  abuses  and  the  various ethnic  and  religious  factors  have  seriously  short – circuited  the proper  management  of  human  right  abuses  will  be  perused  with a  view  of  finding  a  way  out  of  them.…

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PRESS FREEDOM IN AFRICAN SOCIETY – Complete project material

[ad_1] It seems easy to propound idealistically the principle that freedom of expression and that of the press are close to the central meaning of all liberties, it is not easy to establish universally acceptable…

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WESTERN MEDIA CONTENTS AND NIGERIAN YOUTHS: ISSUES AND CHALLENGES – Complete project material

[ad_1] 1.1    BACKGROUND OF STUDY The twenty-first century have witnessed enormous development in the media sector which ranges from the privatization and commercialization of broadcast media to importation of subsidized cable networks and foreign television programmes…

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AN ASSESSMENT OF MASS MEDIA ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA – Complete project material

[ad_1] ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass…

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ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER – Complete project material

[ad_1] This research though not carried out to prove or disprove any already existing theory in mass communication still has contributed to the shock of knowledge in the area of mass communication studies.It has been…

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ATTITUDE OF MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER – Complete project material

[ad_1] ABSTRACT The researcher in this work focused on the Attitude of Mass Communication Students Towards Journalism As a career. It is believed that majority of Mass Communication students from different higher institutions in our…

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NIGERIA’S IMAGE AND THE PLACE OF THE PUBLIC RELATION IN ITS RECONSTRUCTION – Complete project material

[ad_1] ABSTRACT Nigeria’s image to foreign countries over the years does not hold water, hence the choice of the topic. This work is emphasizing on how the public relations can help in reconstructing Nigeria’s image…

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THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION – Complete project material

[ad_1] ABSTRACT  The purpose of this study is to X-ray the  uses of  advertising in a corporate Organization  in its  areas of operation which mainly publics. But as  a result of  some constraints, this work…

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