[ad_1] ABSTRACT This study was carried out to evaluate the effectiveness of Guinness advertising jingles and sloganeering campaign on consumers’ buying behavior in Enugu metropolis. The researcher stated the major problem that prompted her to…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of the study Advertising business is a form of marking communication used to encourage, persuade, or manipulate an audience (viewers, readers, or history’s, sometime a specific group to take or centime…
Read More[ad_1] ABSTRACT The purpose of this study was to find out the effect of television educational programme on children. One hundred and eighty respondents were randomly selected for the study in Enugu Sate and questionnaires were…
Read More[ad_1] A COMPARATIVE ANALYSIS OF THE PROBLEMS FACING PRIVATE TELEVISIONS AND GOVERNMENT TELEVISIONS IN THE DISSEMINATION OF INFORMATION IN NIGERIA ( CASE STUDY OF SILVERBIRD AND NTA) CHAPTER ONE INTRODUCTION 1.1 Background of the study…
Read More[ad_1] PROBLEMS AND PROSPECTS OF LIVE BROADCAST OF TELEVISION PROGRAMMES (A CASE STUDY OF NTA CALABAR) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Live broadcasting of television programs is here to stay. Whether we…
Read More[ad_1] DISCOURSE STUDY ON RADIO ADVERTISEMENT (A CASE STUDY OF ROYAL FM ILORI) CHAPTER ONE INTRODUCTION 1.1 Background of the study Advertising power goes beyond the selling of goods, it promotes a consumer life style, a…
Read More[ad_1] THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING. A CASE STUDY OF TELL MAGAZINE CHAPTER ONE INTRODUCTION 1.1 Background of the study People are exposed to a tremendous amount of commercial or non-commercial information every…
Read More[ad_1] ABSTRACT This study on the role of the mass media in anti-child abuse in Nigeria. A survey of Owerri metropolis. The study is aimed at addressing the role of the media on their campaign…
Read More[ad_1] CHAPTER ONE 1.1 Introduction In this examination of communication and society, it is necessary to have an idea of what the two basic terms means by way of definition and explanation. Communication has been…
Read More[ad_1] ABSTRACT This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University students. The research posits that…
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