[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of the study Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm…
Read More[ad_1] Abstract The research examined the influence of reality TV show on brand image using MTN Project Fame as a case study. MTN Project Fame is one of the strategies adopted to improve the image…
Read More[ad_1] Abstract The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates,…
Read More[ad_1] Abstract The research explored the influence of billboard advertisement in buying products and services among pedestrians in Lagos city. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers…
Read More[ad_1] Abstract The research examined Influence of Child-Spacing Campaigns on the Knowledge, Attitude and Practices among Rural Women with a case study of Ugbawka Community, Enugu State. In carrying out this research, the researchers adopted…
Read More[ad_1] Abstract The research appraised the impact of indigenous soap operas on the behaviour of students of tertiary institutions in Nigeria with a specific focus on the Laittos University. Soap opera as short and episodic…
Read More[ad_1] ABSTRACT Broadcasting media particularly television is one of the major agents of socialization, education and mobilization in this contemporary society of ours where many youths are found of enjoying one activity or the other…
Read More[ad_1] Abstract The research examines the impact of radio on the mobilization of the electorate for elections with a study of Ibadan North Local Government. Without doubt mass media particularly radio plays a very prominent…
Read More[ad_1] Abstract The aim of embarking on this study was to provide a well-detailed account on the Impact of Radio Nigeria Enugu’s awareness campaign on global warming using Emene community as the study area. The…
Read More[ad_1] Abstract This study “Influence of ICTs on news writing, a study of practising journalists in Owerri municipal council” has the positive impact on news writing and reporting because the advent of modern technology has…
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