[ad_1] Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in…
Read More[ad_1] ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance…
Read More[ad_1] ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in…
Read More[ad_1] ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. ·…
Read More[ad_1] CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has…
Read More[ad_1] THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOR (A CASE STUDY OF HARDIS AND DROMEDAS) ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and…
Read More[ad_1] ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was…
Read More[ad_1] ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. – To determine the…
Read More[ad_1] ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To…
Read More[ad_1] ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the…
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