[ad_1] ABSTRACTThe problem of this research work deals mainly on how billboard advertising can develop the print media. We know advertising revenue is one of the strongholds and pillars supporting the various print media and…
Read More[ad_1] ABSTRACTThis research work is aimed at evaluating the effectiveness of the radio Jingles on family planning programmes bearing in mind the impact of family planning Jingle on the radio audience. The research method used…
Read More[ad_1] ABSTRACT This study is aimed at finding the Effect of Television Commercials on the Buying Habits of people in Enugu metropolis: A study of Omo and Elephant Blue Detergents. The study made use of…
Read More[ad_1] ABSTRACTThe purpose of this study was to find out the effects of promotions on customer growth in the Nigerian mobile telecommunication industry. The method adopted by this study was the sample survey method of…
Read More[ad_1] Abstract Newspaper circulation is gradually on the decline with newspapers organization now sold less copies. The problems are not far fetched as majority of Nigerian readers are poor in reading and finance thereby finding…
Read More[ad_1] Abstract Language is one of the powerful tools in conveying message to the targeted audience including drama messages. In fact, drama language to some extent determines its audience. Although, action and subtitle do lots…
Read More[ad_1] Abstract Several efforts and empirical researches have shown that mass media most especially radio plays a significant role in educating, enlightening, sensitizing and mobilizing the electorate for electioneering. It is on this believe that the…
Read More[ad_1] Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products…
Read More[ad_1] Abstract Cooking is one of the human activities because man must eat and as a result of this, Maggi Star Kitchen programme is designed by a seasoning producer with the view to make its products…
Read More[ad_1] ABSTRACT The study is set out to examine the attitude and perception of people in Lagos metropolis towards transit advertisment. it should be noted that advertising campaign through moving objects have long been in…
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