[ad_1] AbstractThe media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in…
Read More[ad_1] Abstract The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms…
Read More[ad_1] Abstract The research apprises broadcast media as means of disseminating agricultural information to the farmers in Obokun Local Government area of Osun State. In a country like Nigeria, Malaysia and India, where literacy level…
Read More[ad_1] Abstract The research is thrust to examine community radio broadcasting and agricultural development of Obosi town in Anambra State. Findings show that the success of agricultural development in rural community largely depends on the…
Read More[ad_1] ABSTRACT The research focuses on corporate social responsibility in Nigeria’s telecommunication sector (A case study of Globacom Nigeria Limited, Enugu). Survey research method was used and the sample size was ninety two and it…
Read More[ad_1] Abstract Drama otherwise known as movie has been part and parcel of our society and is one of the instruments for national mobilization, education and development because of its communication strength and simplicity, no…
Read More[ad_1] Abstract Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government owned media houses. With the…
Read More[ad_1] Abstract The research examines the effects of news commercialization on the contents of private media” with a case study of AIT and Channels Television, Lagos. Commercialization of news began in Nigerian media houses as a result…
Read More[ad_1] Abstract Mass media particularly radio is able to update the rural women and the entire local farmers on how they can plant some crop in a new dimension to boost their harvest, inform them…
Read More[ad_1] Abstract This study examined the impact of deregulation of broadcasting media on the people of Boripe Local government area of Osun state. With the privatization and deregulation of broadcast industry in Nigeria by the…
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