[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising practice has a long history. Frank (2000.p,31) traced this history to as long ago as the creation of man and the sojourn in the…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1 Background of the Study No branch of journalism requires so much knowledge and skill than picture reporting. The industrial revolution played a significant role in the development of press…
Read More[ad_1] CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The political entity called Nigeria has continued since independence under one form to the other. Especially with military rulers who have had to be rule through …
Read More[ad_1] INTRODUCTION The need to introduce the effect programmes in sensitizing the electorate as necessitude the writing of this project work. It has been observed that the most broadcasting stations are engaging in some extra…
Read More[ad_1] ABSTRACT This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo…
Read More[ad_1] ABSTRACT The reason of this study is to know the effectiveness and impact advertising play on the success of a business organization and to observe pit falls and to make necessary improvement on the…
Read More[ad_1] For many non-commercial organizations, public relations, whether to recruit volunteers, publicize an event, or commemorate organizational milestones, is a scary, if not foreign, task. In most situations employees at non-commercial organizations know their programmes,…
Read More[ad_1] CHAPTER ONEINTRODUCTION Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means.…
Read More[ad_1] CHAPTER ONEINTRODUCTION1.1 BACKGROUND TO THE STUDYGraphic presentations have a powerful impact on a viewer’s attitude, and this impact cannot be created by text alone. In a newspaper context, the presence of a photograph will…
Read More[ad_1] ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research…
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