[ad_1] This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers.It is a research survey based on a sample size of 300 of Enugu…
Read More[ad_1] CHAPTER ONE INTRODUCTION Billboards have been used as an advertising medium for more than a century and are still used today, even since Jared Bell presented large cirus posters to the public in the…
Read More[ad_1] CHAPTER ONE INTRODUCTION Broadcasting has been at forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news, while…
Read More[ad_1] CHAPTER ONE INTRODUCTION The desire of government to put in place a policy instrument for the broadcasting sector is a welcome development. In almost eighty years since broadcasting was introduced into Nigeria, there have…
Read More[ad_1] CHAPTER ONE INTRODUCTION The mass media have always been crucial in the social matrix of societies and nations. Apart from the traditional responsibilities of informing, education and entertaining in the society, media also help…
Read More[ad_1] CHAPTER ONE INTRODUCTION Journalism is the investigation and reporting of events, issues and trends to broad evidence. Though there are many variations of journalism, the idea is to inform the intended evidence about topics…
Read More[ad_1] CHAPTER ONE INTRODUCTION Background to the problem Different views have been perceived by politician who have inclined themselves into politics not as a career but as a debate. Opinion leadership holds different conceptions on…
Read More[ad_1] CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mass media have been a major agent of socialisation and tool for social change especially now that people depends on message from mass media. The…
Read More[ad_1] CHAPTER ONE INTRODUCTON 1.1 Background of the Study Today’s business environment is very dynamic and undergoes a change as a result of technology innovation increased awareness and demand from customers. Business organization especially the…
Read More[ad_1] COPY RIGHT AND THE ENTERTAINMENT INDUSTRY IN NIGERIA COSON IN FOCUS Abstract The dawn of information age and the advancement of technology in the reproduction of information and intellectual goods created a favorable tool…
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