[ad_1] ABSTRACT This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies…
Read More[ad_1] CHAPTER ONE 1.0 INTRODUCTIONThe main objective of this research is to identify the effect of consumer perception on advertising message on buying behavior, a case study of Unilever Nigeria Plc.This research was carried out…
Read More[ad_1] Abstract The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in newspaper and in the print media generally. It communicates…
Read More[ad_1] CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The study of language, which constitutes the underlying platform for this research work, is one concept which has defied all forms of easy definition as is done in…
Read More[ad_1] ABSTRACT This study is about photojournalism with focus on the use of News pictures in Nigerian Newspapers. Photojournalism is an important arm of Journalism that uses images to tell stories and report events. Thus,…
Read More[ad_1] CHAPTER ONE 1.1 BACKGROUND OF THE STUDY “…Mass media are often referred to as the fourth estate of realm because of the power they wield and the oversight function they exercise. The print media as…
Read More[ad_1] ABSTRACT This project was undertaken to analyze “television as a tool for moulding public opinion, a case study of mainland local government Lagos State. The research aimed to study the television as one of…
Read More[ad_1] ABSTRACT Chapter one This chapter is a window to this project. It would discuss the background to study, statement of problem, objective of study, and significance of study. The chapter would raise some research questions,…
Read More[ad_1] AGENDA SETTING IN NIGERIA NEWSPAPER AND CHALLENGES IN RURAL DEVELOPMENT Abstract This study investigated the extent to which the print media, and particularly the newspapers, faced the challenge of informing, educating and championing the…
Read More[ad_1] Abstract For many years, Western media theories and journalism practices have been the hallmark of the journalism profession in Africa. However, the globalised nature of our world which has become interconnected and interdependent, spawned…
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