[ad_1] MARKETING STRATEGIES AND BUSINESS PERFORMANCE OF DOMESTIC AIRLINES IN NIGERIA ABSTRACT Marketing strategy embraces major fundamental components of marketing practice. Despite this importance, executives in Nigerian Aviation Industry have not been market driven as…
Read More[ad_1] MARKETING STRATEGY AND TOURISM PATRONAGE IN SOUTHWEST NIGERIA ABSTRACT The tourism industry has been identified as a very vital and popular global human activity that now becomes an economic booster which can contribute to…
Read More[ad_1] MICRO FINANCING AND SMALL BUSINESS GROWTH IN SOUTH EAST, NIGERIA ABSTRACT The study examined the effect of micro financing on growth of micro and small business enterprises in Nigeria, using the MSEs in the…
Read More[ad_1] ORGANIZATIONAL FACTORS AS CORRELATES OF COMPETITIVE ADVANTAGE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY ABSTRACT The Global System for Mobile communication (GSM) was introduced in the Nigerian telecommunication industry in 2001 after the industry’s deregulation in…
Read More[ad_1] TRADE LIBERALIZATION AND PERFORMANCE OF THE NIGERIAN TEXTILE INDUSTRY (1986 – 2015) ABSTRACT Nigerian textile industry is characterized with ineffective incentives, political uncertainty, acute power shortage, poor infrastructure, smuggling and red-tape bureaucracy, among others.…
Read More[ad_1] TRADE LIBERALIZATION AND ECONOMIC GROWTH IN NIGERIA: AN EMPIRICAL ANALYSIS (1980 – 2015) ABSTRACT This study examined the effect of trade liberalization on economic growth in Nigeria using increase in real gross domestic product…
Read More[ad_1] PRICING DETERMINANTS AND CUSTOMER SATISFACTION OF SELECTED PAINT MANUFACTURING COMPANIES IN ABIA STATE, NIGERIA ABSTRACT Companies utilize various types of pricing determinants in an effort to attract and persuade customers. However the application of…
Read More[ad_1] REWARD SYSTEM AND EMPLOYEE PERFORMANCE OF SELECTED MANUFACTURING COMPANIES IN LAGOS STATE, NIGERIA ABSTRACT Reward system can be seen as a means of actively engaging and the renewing the employee’s sense of community and…
Read More[ad_1] REWARDS AND EMPLOYEES’ JOB SATISFACTION OF SELECTED OUTSOURCED SERVICE PROVIDERS IN JOS, PLATEAU STATE, NIGERIA ABSTRACT Over the years, rewards and job satisfaction have been issues of concern to employers and employees in various…
Read More[ad_1] STRATEGIC MANAGEMENT AND PERFORMANCE OF SELECTED STONE MINING COMPANIES IN SOUTH-WEST, NIGERIA ABSTRACT Strategic management has received a lot of attention from both the academia and professionals over the years. Many literature on strategic…
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