Description: This study aims to explore the influence of social media influencers on consumer behavior, specifically focusing on the younger demographic. The research will analyze how social media platforms such as Instagram, YouTube, and TikTok have changed the way consumers make purchasing decisions and interact with brands. Through surveys, interviews, and content analysis, the study will examine the credibility, trustworthiness, and effectiveness of social media influencers in promoting products and services. Recommendations for marketers and brands on how to effectively collaborate with influencers will also be provided. – A+ Complete project material
[ad_1] Table of Contents Chapter 1: Introduction 1.1 Background of the Study 1.2 Problem Statement 1.3 Research Questions 1.4 Objectives of the Study 1.5 Significance of the Study 1.6 Scope and Limitations of the Study…
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