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INTENSIVE PROMOTION AND STUDENTS CONSUMPTION PATTERN OF COCA COLA PRODUCTS – Complete project material

[ad_1] CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The practice of advertising can be traced back to ancient times. During this period communication played a vital role in transforming people’s attitude and behaviour…

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COMMUNICATION AS INDISPENSIBLE TOOL OF EFFECTIVE ADMINISTRATION – Complete project material

[ad_1] CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF STUDY According Richter, (2000), communication is the process of meaningful interaction among human beings. It is the act of passing information and the process by which meanings…

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TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS – Complete project material

[ad_1] ABSTRACT This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted…

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JOURNALISTS’ PERCEPTION OF THE CREDIBILITY OF CITIZEN JOURNALISM ON SOCIAL MEDIA PLATFORMS – Complete project material

[ad_1] ABSTRACT This study focused on journalists’ perception of the credibility of citizen journalism on social media platforms. The population of the study consisted of 308 registered journalists in Uyo. The purposive sampling method was…

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THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY – Complete project material

[ad_1] CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect is in the life of…

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MEDIA CHANNEL AND AUDIENCE RETENTION: A COMPARATIVE STUDY OF TRADITIONAL MEDIA (RADIO, TELEVISION, MAGAZINE, NEWSPAPER ETC) AND NEW MEDIA (FACEBOOK, 2GO, TWITTER, YAHOO MAIL AND ONLINE NEWS ETC – Complete project material

[ad_1] CHAPTER ONE                                                 INTRODUCTION 1.0       BACKGROUND OF THE STUDY The term “Media channel” can generally be seen as tools for the transfer of information, concepts and idea to both general and specific audience. Using mass…

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CRITICAL ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME – Complete project material

[ad_1] CHAPTER ONE 1.0   INTRODUCTION The role of the media, particularly, television in advancing national integration  is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its…

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INFLUENCE OF ADVERTISEMENT REVENUE ON PROGRAMMES AND SERVICES DELIVERY – Complete project material

[ad_1] 1.0     INTRODUCTION 1.1     Background of the study A symbiotic relationship exists between the media and big business who in the final analysis will turn out to be the advertisers. After all it is their…

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INFLUENCE OF RADIO BROADCAST MESSAGES ON FAMILY PLANNING ATTITUDE OF COUPLES – Complete project material

[ad_1] Abstract This study is on the research of “The Influence of Radio messages on Family Planning Attitudes towards Couples in Uyo metropolis” it strives to achieve the following objectives; To identify radio broadcast messages…

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MEDIA AND CREATION OF POLITICAL AWARENESS – Complete project material

[ad_1] CHAPTER ONE Introduction Background of Study Teaching at any local requires that the students be exposed to some form of stimulation. Adekunle (2008) noted that teaching resources in electrical/electronic means anything that consist the…

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