[ad_1] A critical investigation of celebrity endorsement of charitable campaigns and its impact on awareness creation in ghana CHAPTER ONE INTRODUCTION 1.1 Background of study The word “celebrity” is derived from the Latin adjective “celeber,” which…
Read More[ad_1] The impact of internet marketing on insurance service ABSTRACT In the current era of technological advancement, people want to have information instantly. In their busy schedule, they want to take purchasing decision instantly. Marketing…
Read More[ad_1] The relevance of packaging and branding as a communication vehicle of locally made products ABSTRACT In the ever increasing competition of local products in global market the need for effective product promotion is crucial.…
Read More[ad_1] Effect Of Digital Marketing On Growth Of Small Scale Enterprises In Lagos, Nigeria ABSTRACT The study examined the impact of digital marketing on the growth of small and medium scale enterprises in Lagos state.…
Read More[ad_1] The Effects Of Television Advertisements On The Consumer Behaviour [Peak Milk Advert In Perspective] A Case Study Of Enugu Urban Dwellers. ABSTRACT This study is aimed at given insight into the effects, if any,…
Read More[ad_1] The Effect Of Customer Service Strategies On Corporate Performance In Ghanaian Banks CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globally, the world business is faced with stiff competition, due to the increased…
Read More[ad_1] Consumers Preference And Willingness To Pay For High Iron Sorghum Among Rural Households In Jema’A Local Government Area, Kaduna State ABSTRACT In Nigeria sorghum has become the second most important staple food after maize…
Read More[ad_1] Advertisement And Consumer Brand Preference Of Deposit Money Banks (Yenagoa, Bayelsa State As Case Study) ABSTRACT Influence of online advertising on consumer brand awareness and patronage of United Bank for Africa (UBA) was investigated.…
Read More[ad_1] Effect of Covid 19 Protocols on Consumer Goods in Ado Ekiti. A Study of Tomato Consumers in Ado Ekiti ABSTRACT A global crisis struck the world in the shape of the COVID-19 pandemic at…
Read More[ad_1] Transportation cost and prices of goods and services in Nigeria Abstract This study was transportation cost and prices of goods and services in Nigeria. The total population for the study is 200 retailers, uyo…
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