[ad_1] Abstract The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers…
Read More[ad_1] Abstract The internet penetration worldwide has reached over 3.4Billion with Nigeria ranked 7th worldwide, it is on this notion that the research examines the internet competency among students of tertiary institutions in Nigeria with a particular reference…
Read More[ad_1] An Assessment of the Use of Social Media in the Campaign Against the Spread of Corona Virus Disease in Portharcourt City Lga ABSTRACT This study set to assess the use of social media…
Read More[ad_1] Abstract The study examined Audience Perception of Commercials on Osun State Broadcasting Corporation (OSBC) and Nigerian Television Authority (NTA) Osogbo. Television commercials influence buying decision of audience in purchasing products and services. The audio-visual potential…
Read More[ad_1] Abstract The outbreak of ebola in Nigeria and particularly in Lagos called for immediate information on the virus. Its mode of transmission is very fast and easy. Its prevention and solution is another difficulty…
Read More[ad_1] ABSTRACT The core objective of this research was to examine the influence of violence movies on children and adolescent social behaviour. According to Gerbner, et. al. (1976) says heavy Tv viewers will cultivate the…
Read More[ad_1] Abstract The study is on the thrust to examine the impact of billboard political campaigns on the electorate voting behaviour in the 2015 general election in Osun State. Billboard as one of the outdoor…
Read More[ad_1] The Impact of Advertising in the Development of the Mass Media in Nigeria CHAPTER TWO REVIEW LITERATURE Preamble This chapter presents the review of related literature as related to this study. The sub-topic…
Read More[ad_1] Abstract The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization.…
Read More[ad_1] The Influence of MTV Base Musical Programme on the Dressing Pattern of Absu Students ABSTRACT The study examined the influence of MTV base musical programme on the dressing pattern of ABSU students. Survey research…
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