CHAPTER ONE

1.0       INTRODUCTION

1.1       THE BACKGROUND OF THE STUDY

The best way to deal with a problem is to first of all understand the issues involved. In the same way in our contempt to propose a role of television on cultural promotion. We need also to break the components into manageable parts and this deals with them. The topic assigned in this project is “television as a means of cultural promotion  in our indigenous environment.”

Two questions readily comes to mind:

            i.          What is Television?

            ii.         What do we mean by cultural promotion in our indigenous

environment?

The relationship between television and culture is integral and dynamic.

Television is merely neutral technical strimming but is shaped by and itself shape the culture. New television technology constantly arises and influence cultural life. Television denomination of domestic life begins at 1950’s films creation at star in the world war 1 era or television combination of technologies often stimulate transcendent vision of an utopian or dystrophic futon, which are after see in retrospect as have technical.

It might sound rather simplicity to try to define television: after all, we know that television is an electronic device that belongs to informational, educational and entertainment programmes.

Television is more than  just another great resource. It is the greatest communication mechanizing ever designed and operated by man if pumps into over brains and vending strain of information, opinion, moral, values and aesthetic taste. It can not be natural influence. Every minute of television programming teach us something these days. What people think about nearly every issue, be it politics, religion, government, fashion, culture is most exclusive influence by television.

Television is not just a man transmission device, it brings it massive audience into direct relationship  with particular set of values and attitude, television brings the world into homes of all the people of the world.

1.2       STATEMENT OF RESEARCH PROBLEM

Recently, technology capability realized that television has caused worry in the minds of some nations with satellite television sent from direct broadcast would remain inside national boundaries. When split over does occur, it can easily  threaten a nation’s culture, integrity or even security. Thereby, creating cultural integration television communal of one consumer oriented societies too positively.

Developments I satire techno have serious security problems for nations, mass media increasingly internationalized are expressing increasing concerns about a possible reduction of their cultural uniqueness and the mastication of all cultures resulting form euro- America cultures imperils.

1.3       PURPOSE OF THE STUDY

The project purpose mainly to level the extinct of how television had an STEWARDING in promoting culturally generally in our indigenous environment.

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