ABSTRACT

This research work – the effect of AKBC TV peak milk advertisement in the consumers buying habit. A case study of Ikot Ekpene local government area in Akwa Ibom state. Over the years advertisement has been one of the major ways product and service are been presented to the public in creation of awareness. So many products that are popular now because they have been publicize through the means of advertisement in various ways. This study is to enlighten the public on how the AKBC medium has improved and increased the sales of peak milk and its consumer through TV advertisement. A survey was conducted using questionnaire interviews and personal observation. The desk research consisted of the consultation of related literature of this topic. The response from the questionnaires were analyzed and tested to established the authenticity of the research hypothesis. However the work ended with the conclusion that advertisement is one of the major ways of increasing patronage to its peak in any business. The recommendation includes that all existing and new product should be advertised programmes should be organized in seeing that products and services are being publicize to the consumers.

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