THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER IN ENUGU METROPOLIS

THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER IN ENUGU METROPOLIS

(A CASE STUDY OF EJ COLLINCE COMPANY)

ABSTRACT

This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water.

The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction of consumers with the present level of physical distribution and to know if their product reaches the consumers at the worked for. The research methodology employed were questionnaires and observation of how physical distribution are implemented.

In addition, various statistical models like Top man formular and Z test techniques were used in calculating the sample size and testing of the hypothesis respectively.

From the analysis of the data obtained it was discovered that Charis sachet water have very wide demand within Enugu Metropolis that dealers are not satisfied with the present level of physical distribution service they receiving, products are not distributed to very point where they are needed at the right time and quantity and that they receive complaints from customer with this it was recommended that Charis sachet water should increase their product quantity for greater market share, improve physical distribution by providing enough product at the right time and right quantity and customer oriented.

Based on the findings, and the various facts highlighted, the following where recommended.

1.                 Product high quality should be maintained for continual greater market share.

2.                 In view of the fact that the initial problem of the company is finding capable distribution outlets, the company should engages more on intensive physical distribution system so that the numerous customers are adequately reached.

3.                 The company should also try as much as possible to stop renting if this is implemented the warehousing (depot) facilities must be satisfactory

4.                 The company should provide more storage facilities to customers and Kiosks to every customer in order to increase sales.

5.                 The sales truck should serviced more often to avoid break down to enable it render adequate interrupted delivery service and this will minimize complaints from customers.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE:         INTRODUCTION

1.1            Background of the study

1.2            Historical background of the company

1.3            Statement of the study

1.4            Objective of the study

1.5            Significance of the study

1.6            Limitation of the study

1.7            Research questions

1.8            Setting of hypothesis

1.9            Definition of terms

CHAPTER TWO:        REVIEW OF THE RELATED LITERATURE

2.1            Meaning of physical distribution

2.2            Nature of physical distribution

2.3            Overview of physical distribution

2.4            The growth and development of sachet water

2.5            Concept of physical distribution

2.6            Activities involved in physical distribution

2.7            Physical distribution in Enugu

2.8            Importance of physical distribution

CHAPTER THREE

3.1            Scope of the study

3.2            Source of data

3.2.1                The primary data

3.2.2                The secondary data

3.3            Questionnaire design

3.4            Determination of sample

3.4.1                To obtain probability of success and failure

3.5            Questionnaire completion time

3.6            Questionnaire allocation and sample size

3.7            Reliability test

3.8            Method of analysis

CHAPTER FOUR:      PRESENTATION, INTERPRETATION, ANALYSIS OF DATA AND TESTING OF HYPOTHESIS

4.1            Distribution and collection of questionnaire for

Employees.

CHAPTER FIVE:        SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION.

Summary of findings

Conclusion

Recommendation

Bibliography

Reference

CHAPTER ONE

INTRODUCTION

1.1            BACKGROUND OF THE STUDY

Production is uncompleted until the good get to the final consumer whom they are meant.  A typical firm will deliver or discover that the consumer for its products are scattered abroad.

The firm decision to distribute its products directly through own sales outlets or indirectly through marketing intermediaries such as wholesale and retailers alone is not enough to get the goods to the consumers. The firm has to ensure that the product are actually available or make available to the distribution at lets.

Adequate core has to be taken of the products minimize losses or damages, and commensurate customer service have to be given in order to achieve customer satisfaction and increase patronage.

In order management of the flow of products from manufacturer to consumer with aim to achieve consumer satisfaction and goal of the firm, physical distribution must be properly channeled to this respect. The increase emphasis given to the concept of the 1950,s is a practical example of its immense contribution to the successful achievement of marketing goals. Physical distribution is just how companies store; handle more goods so that they will be available to consumers at the right time and place.

Consumers attraction and satisfaction are highly influence by the seller physical distribution capabilities. As such the issue of physical distribution is important in business endeavour. An executive physical distribution which result to a reduction in cost of physical distribution will lead to a reduction in production cost or product price, which will invariably head to the attraction of many price conscious consumers.

In Nigeria and as well as most other nations, industries are localized or concentrated in few industrial cities or layout wile the consumers or their products are scattered abroad.

Efficient transportation and location of sales outlets will enable industries to make their products available to consumer living very far. Efficient transportation and physical can give a company advantage in being close to these consumers.

For example, vita malt drinks produced by Associated Breweries Ltd. In Ogun State of Nigeria compete favourably with other malt drinks in virtually all ports of the country as a result of the efficient planning and coordination of physical distribution activities which make goods available at the right place and time or where right place and needed.

Expert believe that substantial savings can be gain in the physical distribution area which has been describe as “the last frontier for cost economics” (Journal of marketing April 1962:15)

Physical distribution in the sachet industries should be intensive they should stock their products in as outlet are possible. The goals must have place utility. Cigarette for example, since over one million outlets to maximized brand exposure and