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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Significance of the Study
1.4 Objectives of the Study
1.5 Research Questions
1.6 Scope of the Study
1.7 Limitations of the Study

Chapter 2: Literature Review
2.1 Definition of Social Media Influencers
2.2 The Role of Social Media Influencers in Marketing
2.3 Consumer Behavior and Social Media
2.4 The Impact of Social Media Influencers on Consumer Behavior
2.5 Previous Studies on Social Media Influencers

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Technique
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Overview of the Study
4.2 Analysis of Data
4.3 Interpretation of Results
4.4 Comparison with Existing Literature

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications of the Study
5.3 Recommendations for Future Research
5.4 Conclusion

Project Summary:

The Impact of Social Media Influencers on Consumer Behavior: A Study of Nigerian Millennials

Social media has become an integral part of daily life for many people, especially for the younger generation. Social media influencers have gained popularity in recent years, with many brands leveraging their influence to promote their products and services. This study aims to investigate the impact of social media influencers on consumer behavior, specifically focusing on Nigerian millennials.

The introduction chapter provides an overview of the research problem, objectives, scope, and limitations of the study. The literature review chapter explores the concept of social media influencers, their role in marketing, and previous studies on the topic. The research methodology chapter outlines the research design, data collection methods, sampling technique, and data analysis techniques used in the study.

The discussion of findings chapter presents the analysis of data collected from Nigerian millennials regarding their behavior influenced by social media influencers. The chapter also includes the interpretation of results and comparison with existing literature. The conclusion and summary chapter summarize the findings, discuss implications, provide recommendations for future research, and conclude the study.

Overall, this study aims to contribute to the existing literature on the impact of social media influencers on consumer behavior, particularly in the context of Nigerian millennials. By understanding the influence of social media influencers, marketers can better target and engage with their target audience in the digital age.

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