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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Research Questions
1.4 Significance of the Study
1.5 Definition of Terms

Chapter 2: Literature Review
2.1 Definition of Humor in Advertising
2.2 Theoretical Framework of Humor in Advertising
2.3 Effects of Humor in Advertising on Consumer Behavior
2.4 Factors Influencing the Success of Humorous Advertising

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Analysis of Data
4.2 Interpretation of Results
4.3 Comparison with Existing Literature
4.4 Implications for Practice

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Contributions to Knowledge
5.3 Recommendations for Future Research

Project Overview:

The use of humor in advertising has been a popular and effective strategy for marketers to capture the attention of consumers and create a positive brand image. This project aims to explore the impact of humor in advertising on consumer behavior and brand perception.

In the literature review, various studies and theories related to humor in advertising will be examined to understand the underlying mechanisms and effects of using humor in advertising campaigns. The research methodology will involve conducting a survey with a sample of consumers to gather data on their perceptions and attitudes towards humorous advertisements.

The findings from the study will be discussed in Chapter 4, where the analysis of data and interpretation of results will be presented. The implications of the findings for marketers and recommendations for future research will also be discussed in this chapter.

In conclusion, this project will provide valuable insights into the use of humor in advertising and its impact on consumer behavior. It will contribute to the existing body of knowledge in advertising research and offer practical recommendations for marketers to effectively leverage humor in their advertising campaigns.

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