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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 Theoretical Framework
2.2 Definitions of Social Media Influencers
2.3 Types of Social Media Influencers
2.4 The Role of Social Media Influencers in Marketing
2.5 Effects of Social Media Influencers on Consumer Behavior
2.6 Previous Studies on the Impact of Social Media Influencers

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Profile of Social Media Influencers in Nigeria
4.2 Influence of Social Media Influencers on Young Adults in Nigeria
4.3 Factors affecting the Impact of Social Media Influencers
4.4 Comparison of Influencer Marketing with Traditional Marketing
4.5 Implications for Marketing Strategies

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research
5.4 Practical Implications for Marketers
5.5 Contribution to Knowledge

Project Summary:

Title: The Impact of Social Media Influencers on Consumer Behavior: A Case Study of Young Adults in Nigeria

This final year project aims to investigate the impact of social media influencers on consumer behavior among young adults in Nigeria. The study will focus on identifying the role of social media influencers in shaping purchase decisions and brand perceptions among young adults. A mixed-methods approach will be used for data collection, including surveys and interviews with both social media influencers and young adults.

The literature review highlights the importance of social media influencers in modern marketing strategies, their effectiveness in reaching target audiences, and their influence on consumer behavior. Previous studies have shown that social media influencers have a significant impact on consumer perception and purchasing behavior.

The research methodology section will outline the research design, data collection methods, sampling techniques, and data analysis techniques used in the study. The discussion of findings will present the profile of social media influencers in Nigeria, the influence of social media influencers on young adults, factors affecting the impact of social media influencers, and comparisons with traditional marketing strategies.

The conclusion and summary chapter will provide a summary of findings, conclusions drawn from the research, recommendations for future research, practical implications for marketers, and contributions to knowledge in the field of influencer marketing. Overall, this project aims to provide valuable insights into the role of social media influencers in shaping consumer behavior in Nigeria.

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