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Table of Contents

Chapter 1: Introduction
1.1 Background of the Study
1.2 Problem Statement
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 The Role of Social Media in Consumer Behavior
2.2 Influence of Social Media Influencers on Purchasing Decisions
2.3 Factors Affecting Consumer Behavior in Nigeria
2.4 The Impact of Social Media Influencers on Young Adults
2.5 Theoretical Framework

Chapter 3: Research Methodology
3.1 Research Design
3.2 Population and Sampling
3.3 Data Collection Methods
3.4 Data Analysis Techniques

Chapter 4: Discussion of Findings
4.1 Demographic Profile of Participants
4.2 Influence of Social Media Influencers on Consumer Behavior
4.3 Factors Affecting Purchasing Decisions
4.4 Comparison with Existing Studies

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Implications for Marketing Practitioners
5.3 Recommendations for Future Research
5.4 Conclusion

Project Summary:

Title: The impact of social media influencers on consumer behavior: A study of young adults in Nigeria.

This study aims to investigate the influence of social media influencers on consumer behavior among young adults in Nigeria. The research will explore the role of social media in shaping purchasing decisions and examine the factors that affect consumer behavior in the context of the Nigerian market.

The study will be guided by a theoretical framework that integrates concepts from marketing, psychology, and communication studies. Data will be collected through surveys and interviews with a sample of young adults in Nigeria, and analyzed using descriptive and inferential statistical methods.

The findings of the study are expected to provide insights into the effectiveness of social media influencers as a marketing tool and their impact on consumer behavior. The research will contribute to the existing literature on social media marketing and provide practical recommendations for marketers targeting young adults in Nigeria.

Overall, this study will advance our understanding of the role of social media in shaping consumer behavior and provide valuable insights for marketers seeking to leverage the influence of social media influencers in the Nigerian market.

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